Areas of Expertise

Service Design
CX & Strategy
Design Futures

Hi,

I’m a service designer with 7+ yrs of experience practicing service design, cx and strategy, working for both public and private sector organisations. Being trained as an architect and multidisciplinary designer, my expanded practice explores the capacity of design as a system, a process, and as strategy.

My work spans broadly across disciplines, but is underpinned by the same key principles. These are ; to reframe the problem and view it from a systemic lens, to drive the design process with empathetic intentionality for people and planet, to make sure that resolution of all work produced is collaborative.

I’m curious, self-driven and interested in solving complex user and business problems with an inclusive approach. As in any portfolio, my website encapsulates an overview of a few selected projects and will be always be under construction.

Thanks for your visit and feel free to get in touch for project details and to view additional work

Phone
+61 459 726 252

Email
hirazuberi74@gmail.com

    • 2025, Peoples Panelist for City of Melbourne M2050 Vision planning process.

    • 2019, Research Fellowship awarded at Strelka Institute of Media Architecture and Design.

    • 2019, Appointed Lead for Speculative Futures Karachi.

    • 2017 Collaborative Scholarship awarded at Institute for Advanced Architecture of Catalonia.

Skills

AI / Tools

Figma

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Kumu

Mapbox

In Design

Dovetail

Rhinoceros

Sketchup

Autocad

UX

User flows

Wireframing

Prototyping

Heuristic Evaluation

Usability Testing

A/B Testing

Ideation

Personas

Research & Synthesis

Interviews & Surveys

Affinity Mapping

Card sorting

Service Design

Service blueprinting

Stakeholder Mapping

Customer Journey

System Mapping

Cusal Loop Diagrams

Leverage points

Futures Thinking

Trend Analysis & Signals

Causal layered Analysis

Futures Cone & Triangle

Continuous Improvement

Closed-loop Feedback

Data Driven Improvement

A/B Testing.

Usability Testing

Success Metrics

Governance Models


Project Management

Agile

Implementation Roadmap

Risk Mitigation

Stakeholder Management

Co-design Workshops

Executive Alignment

Cross-Functional Collaboration

Strategic Planning

Mapping & Prioritisation