Areas of Expertise
Service Design
CX & Strategy
Design Futures
Hi,
I’m a service designer with 7+ yrs of experience practicing service design, cx and strategy, working for both public and private sector organisations. Being trained as an architect and multidisciplinary designer, my expanded practice explores the capacity of design as a system, a process, and as strategy.
My work spans broadly across disciplines, but is underpinned by the same key principles. These are ; to reframe the problem and view it from a systemic lens, to drive the design process with empathetic intentionality for people and planet, to make sure that resolution of all work produced is collaborative.
I’m curious, self-driven and interested in solving complex user and business problems with an inclusive approach. As in any portfolio, my website encapsulates an overview of a few selected projects and will be always be under construction.
Thanks for your visit and feel free to get in touch for project details and to view additional work
Phone
+61 459 726 252
Email
hirazuberi74@gmail.com
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2025, Peoples Panelist for City of Melbourne M2050 Vision planning process.
2019, Research Fellowship awarded at Strelka Institute of Media Architecture and Design.
2019, Appointed Lead for Speculative Futures Karachi.
2017 Collaborative Scholarship awarded at Institute for Advanced Architecture of Catalonia.
Skills
AI / Tools
Figma
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Kumu
Mapbox
In Design
Dovetail
Rhinoceros
Sketchup
Autocad
UX
User flows
Wireframing
Prototyping
Heuristic Evaluation
Usability Testing
A/B Testing
Ideation
Personas
Research & Synthesis
Interviews & Surveys
Affinity Mapping
Card sorting
Service Design
Service blueprinting
Stakeholder Mapping
Customer Journey
System Mapping
Cusal Loop Diagrams
Leverage points
Futures Thinking
Trend Analysis & Signals
Causal layered Analysis
Futures Cone & Triangle
Continuous Improvement
Closed-loop Feedback
Data Driven Improvement
A/B Testing.
Usability Testing
Success Metrics
Governance Models
Project Management
Agile
Implementation Roadmap
Risk Mitigation
Stakeholder Management
Co-design Workshops
Executive Alignment
Cross-Functional Collaboration
Strategic Planning
Mapping & Prioritisation